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MANCHESTER CITY FC

PARTENARIAT MONDIAL

Hays, the world’s leading recruiting experts in qualified, professional and skilled people, announces today that it is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC.

MCWFC

Manchester City Women is one of the UK’s leading Women’s Super League (WSL) teams and was crowned FA WSL and Continental Cup champions in 2016. The team has won more domestic trophies than any other WSL team since the League’s expansion to two leagues in 2014 and plays at the 7,000 seater stadium in the City Football Academy, where they will go head to head with Olympique Lyonnais this weekend in their first UEFA Women’s Champions League semi-final. Manchester City Women qualified for their historic semi-final place last month following a triumphant win over Danish side Fortuna Hjorring.

Interest in the WSL is growing at a fast rate, Manchester City Women reported a 48% increase in WSL game attendances in 2016 and has also achieved the League’s record attendance for the last two seasons. With football now the top participation sport for women and girls in England, and the fastest-growing participation sport in the UK, attendances are expected to continue to grow over the next few years.

Hays is currently the Official Recruitment Partner of Manchester City Football Club and New York City Football Club. Expanding this relationship with the City Football Group to now include the Manchester City Women’s team is a first for Hays as it represents their first foray into women’s sports. Hays plans to activate its partnership with one of the UK’s most exciting women’s sports teams using the club’s crest, player imagery and powerful brand messaging with a focus on producing content for digital and social media platforms, as well as match-day LED advertising and advertising in multiple domestic programmes each season.

Sholto Douglas Home, Hays Chief Marketing Officer, said:

“This is a great opportunity to make our mark in elite level women’s football, a sport that is on the cusp of mainstream prominence and global recognition. It also enables us to further strengthen our relationship with City Football Group and support their vision and ambition  in making the Club one of the world’s top women’s sports teams. We very much look forward to helping them accomplish their goals on and off the pitch, and are excited to be coming up with innovative ways of activating the partnership globally.”

Gavin Makel, Head of Women's Football at Manchester City, added: 

“Hays is a world-leading organisation and we are delighted to welcome them on board as an official partner of Manchester City Women’s Football Club. As the women’s game continues to grow across the globe, we are always looking for unique and exciting ways to engage with our growing fan base. Working together, we look forward to providing even more people with an opportunity to get involved in one of the world’s most exciting sports.”
 

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About Hays

Hays plc (the "Group") is a leading global professional recruiting group. The Group is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments. As at 31 December 2016 the Group employed 9,600 staff operating from 251 offices in 33 countries across 20 specialisms. For the year ended 30 June 2016:

– the Group reported net fees of £810.3 million and operating profit (pre-exceptional items) of £181 million;
– the Group placed around 67,000 candidates into permanent jobs and around 220,000 people into temporary assignments;
– 22% of Group net fees were generated in Asia Pacific, 45% in Continental Europe & RoW (CERoW) and 33% in the United Kingdom & Ireland;
– the temporary placement business represented 58% of net fees and the permanent placement business represented 42% of net fees;
– Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA

About Manchester City Women’s Football Club

Formerly known as Manchester City Ladies FC, the club was founded in 1988 by City in the Community. In the 25 years since then, their affiliation with the men’s team has taken various forms, culminating in the statement of a formal partnership with Manchester City in August 2012. The Club was granted entry to the FA Women’s Super League in April 2013 and subsequently re-launched as Manchester City Women’s Football Club in January 2014.

The Club mirrors and benefits from its association with its male equivalent and is structured in all aspects of its operations to take advantage of the resources of the wider organisation – from community programmes, to youth development, scouting, coaching, sports science, digital coverage and first team football operations.

In their inaugural season under Head Coach Nick Cushing, Manchester City Women’s Football Club made history when they clinched their first ever trophy, the FA Women’s Super League (WSL) Continental Cup. In 2016, Manchester City Women went on to win the FA WSL Continental Cup for a second time, became the FA WSL champions, and also began competing in the UEFA Women’s Champions League having qualified in the previous season.

The team, which includes eight England internationals, play their home games in the 7,000 capacity Academy Stadium at City Football Academy, the facility which they share alongside the men’s and academy teams.

For more information, please visit www.mancitywomen.com

About City Football Group

City Football Group (CFG) is the owner of a number of football related businesses with global relevance. These include high profile professional football clubs, academies, technical support and marketing companies. CFG’s majority-owned clubs include Premier League Manchester City FC, Melbourne City FC of the A-League and MLS Franchise New York City Football Club. CFG is also a minority shareholder in Yokohama F. Marinos of the J-League and Club Atlético Torque in the second division of the Uruguayan league.

The common aim across all clubs is to provide the best possible experience and an unmatched opportunity for fans and communities to participate in, and benefit from, football at both a local and global level. The Group’s support companies- City Football Services and City Football Marketing- operate from a number of offices around the world in support of the Group’s clubs, associate organisations and customer organisations. City Football Services shares footballing IP and “know-how” to recruit, develop, train and win. City Football Marketing creates media, marketing and fan engagement properties to support the commercial development of clubs and their partners.

City Football Group is wholly owned by Abu Dhabi United Group (ADUG). ADUG is an investment and development company privately owned by His Highness Sheikh Mansour bin Zayed Al Nahyan.

In December 2015, ADUG divested a 13% shareholding to a China Media Capital-led consortium, creating an unprecedented platform for the growth of CFG clubs and companies in China and internationally. City Football Group’s headquarters are in Manchester and it has offices in Abu Dhabi, London, New York, Melbourne, Shanghai, Singapore and Tokyo.